Privacy Policy

Effective as of January 1, 2026

1. Introduction

This Privacy Policy explains how Pugin Hybrid Nutrition Sàrl ("PHN") collects, processes, and protects personal data in accordance with:

  • The Swiss Federal Act on Data Protection (FADP)
  • The EU General Data Protection Regulation (GDPR), where applicable

PHN is committed to transparency, data minimization, and the protection of personal data.

2. Data Controller

Pugin Hybrid Nutrition Sàrl

Route du Merley 16, 1233 Bernex, Geneva, Switzerland

Company registration number: CHE-246.578.888

Represented by: Sébastien Pugin

Email: contact@phn-b4t.ch

3. Categories of Personal Data Collected

PHN may collect and process the following categories of personal data:

3.1 Identification Data

  • First name
  • Last name
  • Gender (if voluntarily provided)
  • Date of birth (if voluntarily provided)

3.2 Contact Information

  • Postal address
  • Email address
  • Phone number

3.3 Account Data

  • Login credentials
  • Encrypted password
  • Order history

3.4 Transaction Data

  • Products purchased
  • Billing details
  • Payment method
  • VAT information (if applicable)

Payment data is processed securely via Stripe. PHN does not store full credit card details.

3.5 Technical & Browsing Data

  • IP address
  • Browser type
  • Device type
  • Cookies and usage behavior

3.6 Built For You – Nutrition & Training Data

When using the Built For You AI tool, users may voluntarily provide:

  • Body metrics
  • Training frequency
  • Performance goals
  • Dietary preferences
  • Lifestyle information

PHN does not request medical diagnoses, injuries, or pathologies.

Built For You profile data (body metrics, goals, preferences) is stored for all users. Meal plan and recommendation history is available only for Pro subscribers.

4. Purpose of Processing

Personal data is processed for the following purposes:

  • Processing and delivering product orders
  • Managing customer accounts
  • Providing customer support
  • Processing payments
  • Fulfilling accounting and VAT obligations
  • Providing personalized nutrition guidance via Built For You
  • Improving website functionality and performance
  • Monitoring technical stability and security
  • Preventing fraud and abuse

PHN does not sell personal data to third parties.

5. Legal Basis

Processing is based on:

  • Performance of a contract (orders and AI services)
  • Compliance with legal obligations (accounting, VAT)
  • Legitimate interests (security, fraud prevention, service improvement)
  • User consent (marketing communications and non-essential cookies)

6. Data Retention

  • Accounting and financial records: 10 years (Swiss legal requirement)
  • Customer account data: retained while the account remains active
  • Marketing data: retained until consent is withdrawn
  • Analytics data: retained for up to 24 months
  • Built For You data: profile data stored for all users; meal plan and recommendation history available only for Pro subscribers

7. Data Sharing

Personal data may be shared with trusted service providers strictly for operational purposes:

  • Hosting providers (Infomaniak – Switzerland)
  • Database infrastructure (PostgreSQL via Infomaniak – Switzerland)
  • Payment processor (Stripe – USA)
  • Email infrastructure (Infomaniak SMTP – Switzerland)
  • Analytics services (Google Analytics 4 – USA)
  • Cloud storage (Cloudflare R2 – USA)
  • AI processing provider (Anthropic Claude – USA)
  • Monitoring services (Sentry – USA)

All partners are contractually bound to comply with applicable data protection standards.

8. International Data Transfers

Certain service providers are located outside Switzerland or the EU.

Where data is transferred internationally, PHN ensures appropriate safeguards are implemented, including:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions
  • Equivalent legal protections

9. Built For You – AI Disclaimer

Built For You provides automated nutrition guidance based solely on the data voluntarily provided by the user.

It does not constitute medical advice and does not replace consultation with a healthcare professional.

Users remain responsible for ensuring that recommendations are appropriate for their individual health condition.

10. User Rights

In accordance with applicable law, users have the right to:

  • Access their personal data
  • Request correction of inaccurate data
  • Request deletion of their data
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent at any time

Requests may be sent to: contact@phn-b4t.ch

PHN will respond within 30 days.

11. Security Measures

PHN implements appropriate technical and organizational measures to ensure data security, including:

  • Encrypted HTTPS connections
  • Secure hosting infrastructure
  • Encrypted password storage
  • Restricted internal access controls
  • Monitoring systems for security incidents

12. Cookies

The website uses cookies for essential functionality, analytics, and performance improvement.

Non-essential cookies are used only with user consent via the cookie banner.

Full details are available in the . Cookie Policy.

13. Amendments

PHN reserves the right to update this Privacy Policy at any time. The updated version will be published on the website with its effective date.

14. Governing Law and Jurisdiction

This Privacy Policy is governed by Swiss law.

Any dispute shall fall under the exclusive jurisdiction of the courts of Geneva, Switzerland.